Stop Chasing Every Trend: Why Your Business Needs More Than TikTok Dances

Let’s cut to it: not every business needs to be doing TikTok dances, especially if you’re in healthcare, medical, beauty, finance, or industries where trust and expertise are everything.

Yes, trends are fun. Yes, they can help your content feel current. But if your entire feed is viral dances, lip-syncs, or the same meme everyone’s already seen, here’s what you’re really telling your audience:

• You don’t take your work seriously.

• You care more about quick likes than long-term trust.

• You’re not positioning yourself as an expert.

And let’s be honest, would you hire a financial advisor whose content strategy is 80% trending audios and 20% memes about iced coffee? Probably not.

The Trust Factor

In industries where people’s health, homes, or money are on the line, trust is your currency. When your content is all jokes and no substance, you’re breaking that trust before it’s even built.

Potential clients want to know:

• Do you know your stuff?

• Can I trust you to handle this part of my life?

• Are you serious about what you do?

If your content doesn’t answer “yes” to all three, you’re losing leads.

The Missing Ingredient: Expertise

Trends get attention, but expertise keeps it. Your audience needs to see why you’re different. They need proof you know what you’re talking about.

That looks like:

• Educational posts that explain your process.

• Behind-the-scenes content that shows your craft.

• Case studies or before-and-afters that prove results.

• Thoughtful takes on industry news or misconceptions.

Those are the pieces that position you as the go-to in your field.

Where Trends Fit In

Don’t get it twisted, we’re not anti-trend. Strategic trend-hopping can work if it’s on brand and on message. A funny lip-sync video can humanize your business. A trending audio can highlight a common client struggle.

But the keyword here is strategic.

Here’s the Bottom Line

Trends should be seasoning, not the whole meal.

Your content should first show you’re an expert worth trusting. Then, add in playful pieces to remind people you’re also human.

That balance builds credibility, authority, and yes, engagement that actually turns into clients.

So next time you’re tempted to jump on the latest trending audio, ask yourself:

• Does this serve my audience?

• Does this reinforce my expertise?

• Does this fit my brand voice?

If the answer’s no, keep scrolling. Your content (and your business) will be better for it.

📩 Ready to trade random trends for a content strategy that builds trust and visibility?

That’s exactly what we do at Ollie & Kin. Let’s talk.